I served as lead copywriter for athenahealth’s presence at HIMSS, the country’s largest healthcare IT conferences. Under the campaign “Know what athenahealth knows,” we teased performance-driving insights and knowledge only the nation’s largest clinical network can deliver.  From print advertisements and sponsored buses to escalator clings and booth panels, attendees were visually surrounded by the network, with eye-catching, interconnected nodes.

 

I also wrote the script, helped storyboard, and assisted in on-site production for this 30-second, silent video that appeared on buses transporting attendees to the HIMSS conference.